When the consumer is walking in here we are trying to provide him the entire experience, they get their RFIDs, take selfies, they can do their power, do a dyno test where they can actually test the power of their bi...
Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....
Interview with Mansi Tripathy, CMO, Shell Lubricants India; Inputs: Akhil Jha (AJ), VP –Technical, Shell Lubricants India; Karlo Tugaff (KT), Global Associate Brand Manager – Shell Advance, Shell Global Commercial; ...
Our association with Ferrari is over 60 years old. And there are a number of benefits that we derive out of it. Formula One is all about raw speed, power, engine performance, etc. It is not only the question of heat...
Castrol India has pioneered to launch engine oils in India meeting the world’s newest API SQ specification, setting a benchmark in passenger car lubrication.
ZF, a global leader in driveline and chassis technology has announced the start of production of its Electric Park Brake (EPB) system in India. This debut comes through its integration into a recently...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has introduced its advanced LED blinkers for Royal Enfield motorcycles in the India...